How well do you really know your users? Well, not only do you need to understand what triggers them, but also find ways how to design for persuasion.

Lyndon Cerejo

What About the User was created after the closure of the passion project Product Outsiders to fill the void of showing the value of Product and User Experience working in conjunction to build not only great products but healthy product teams.

Your Host

Amber Hansford is a bit of a polymath, which is really just a nice way that expresses her own personal Too-Much Gene. She's been in many different roles throughout her career, starting out as a front-end developer, moving into Product Management for Turner Sports, IBM, and Home Depot. Leaving Product behind (or so she thought) she moved into UX Management in 2019, and realized that User Experience and Product really were the same job at their core, deciding to start this podcast.